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Why accepting failure feels impossible

Susan Lee
6 min readApr 14, 2025

And how to bridge the gap

Photo by Bruce Christianson on Unsplash

High-performers are allergic to failure.

Intellectually, they know that failure is part of the process, even a form of success. But when they’re used to succeeding all of the time, why accept the failure-kind-of-success when they can shoot for the success-kind-of-success?

When they inevitably experience their first failure, the ground is pulled out from under them. But it’s not the failure itself that sends them down a spiral. It’s the story they tell themselves from the beginning.

Today, let’s talk about how to embrace (or at least tolerate) failure without using clichés.

​🦄 How to Become a Unicorn

We love a success story. Specifically, we love finding out how they did it so we can replicate that success for ourselves.

But there’s one thing that every success story has in common: the key to their success was one simple strategy.

🍉 Oooh this is going to be juicy. This strategy is going to be so groundbreaking that we’ll smack ourselves on the forehead and say “Why didn’t I think of that?!”

They reveal the one simple strategy as:

  • I surrounded myself with the right people

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Susan Lee
Susan Lee

Written by Susan Lee

I help high-performers make their success feel as good as it looks through the 𝙗𝙚𝙩𝙩𝙚𝙧 𝙬𝙤𝙧𝙠 newsletter. Join for free: https://betterwork.heymslee.com/

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